5 Things Readers Want From Digital Subscriptions
You understand that reading is changing and that digital subscriptions are everything right now. Do you understand, though, what your readers expect from your digital editions? Here are five big things to make sure you’re offering your readers this year:
Personalization is a marketing trend that shows no signs of going away any time soon. And it’s as applicable in digital subscriptions as it is anywhere else. To make sure your subscriptions succeed, you’ve got to offer a personalized reading experience for your subscribers.
This means allowing them to read when and where they want and on whatever device they’re using. It also means altering distribution schedules to suit their needs and taking any other steps you can think of to support their requirements.
2. Smartphone Optimization
Mobile saturation is reaching an all-time high. If you want your digital editions to succeed today, they’ve got to be optimized for the mobile devices of your readers. This means responsive designs, clear layouts, and elements that lend themselves to reading on a small screen.
3. Immediate Access
Today’s readers don’t want to bother with waiting for print editions. Instead, they require quick access to new versions as soon as they come out. Digital subscriptions are a great way to do this and can help you offer more rapid access to subscribers who want it.
4. A Library of Issues
With print magazines, it’s tough to access old issues without keeping stacks of paper throughout the home. With digital subscriptions, though, readers can gain access to a library of old issues quickly and easily. This allows them to interact with more of your content and get to know your material through the years. With this in mind, it’s essential to ensure your library of issues is readily available to them.
5. Ease of use
Above all else, readers want your digital editions to be easy for them to use. Publications and subscriptions that aren’t easy to use will result in a higher-than-average bounce rate and smaller growth for your company.
Catering to Your Customers
If you want to make sure your customers have everything they need from your digital editions, look no further than eMagazines. Dedicated to ensuring publishers and readers have what they need to succeed, we’re here to help you go digital, the easy way.
Published on: June 1, 2019