Ads Are Not All Bad
Diving into why digital ads are better than print ads and what makes them one of the biggest perks to creating a digital version of your magazine.
eMagazines Helps You Go Digital
While there are many reasons to partner with eMagazines to create a digital edition, one of the biggest reasons is what it will do for advertising within your magazine.
1. Dynamic Interaction Leads to Conversion
eMagazines gives the option to create an ad that is not just a picture, but a clickable link. The reader can click or tap on any part of the ad and it will send them to a specified landing page. From here, the possibilities are endless.
By having a clickable ad in your magazine, consumers are more likely to convert. Essentially, the process is easier than it would be with the same ad in a print magazine. The clickable ad eliminates multiple steps—the conversion process is streamlined and there are fewer opportunities for the consumer to opt-out before converting.
The idea stands, if a reader sees an ad in a print magazine, they will likely want to do more research into the product or service being advertised before they decide to convert. This includes looking up more information, finding out where it is offered or sold, and then making the purchase. However, with digital, clickable ads, all these questions can be solved with one, minimal click. The chances of conversion have a much higher chance with clickable ads versus print.
2. Optimization With Tracking
Another perk to digital ads, as Media Space Solutions mentions on their blog, is that there is the opportunity to manage and track the ad’s performance. Unlike print ads, these ads could give you exact reports about how many people clicked on them and how many people ended up converting. With print ads, it is much more difficult to tell how much of an impact they make on consumers.
Similarly, Media Space Solutions writes that digital magazines allow for content flexibility, often leading to fewer fees for publishers and ad placements cheaper for advertisers. With the global reach of digital magazines, your ads have the potential to be seen by a diverse set of consumers from around the world.
Partner With Us
By partnering with eMagazines and creating a digital version of your magazine, along with clickable ads, will benefit everyone involved, from publisher to advertiser to consumer. Contact eMagazines today.
Bruce, J. (2014, October 14). Retrieved from http://www.mediaspacesolutions.com/blog/7-benefits-of-advertising-in-digital-magazines
