In digital publishing, connecting with your audience is more important than ever. At eMagazines, we’ve launched a new feature to help you engage with your readers—opt-in web push notifications.
This tool is now available for all eMagazines clients at no extra cost. It lets you send real-time alerts to readers when a new issue is available or when there’s an important update. This feature works with our platform’s existing tools, like audio narration, offline reading, and a mobile experience similar to Apple News+.
Why Opt-In Push Notifications Matter
Opt-in push notifications give you a direct line to your audience. Here’s how they help your magazine:
- Instant Communication: Notify readers the moment a new issue is available, keeping them in the loop.
- Boost Retention: Regular updates keep your publication top-of-mind, bringing readers back more often.
- Higher Engagement: Targeted notifications encourage readers to take action, leading to more subscriptions and engagement.
How It Works
When readers view your magazine on a compatible device—like Windows computers or Android phones—they’ll see an option to opt in to notifications. Our system uses double opt-in, meaning readers need to confirm twice. While this may lower the number of opt-ins, it ensures a more interested and engaged audience with fewer complaints.
The opt-in list syncs with your current email and entitlement notifications. Only readers who opt in and are entitled to receive the next issue will get alerts. You can also track reader engagement through detailed reports, comparing performance between email and push notifications.
Additionally, our platform provides detailed engagement reports, allowing you to track performance and compare engagement between email and push notifications.
The Advantage for Publishers
In today’s busy world, capturing your readers’ attention is a challenge. Opt-in push notifications give you a way to stay connected and boost conversions. With timely, personalized alerts, you ensure your magazine stays top-of-mind.
At eMagazines, we aim to give you the best tools to grow your audience and increase engagement. This feature is one more way we help you succeed.
Learn More?
Have questions about web push notifications? Reach out to us. We’re here to help you maximize engagement and take your magazine to the next level.
