August 20, 2020
Introducing eMags Rewards
Frictionless digital entertainment designed to delight consumers through positive engagement.
Marketers are navigating unfamiliar territory these days. Media habits are swinging to the digital sphere and people crave connection in the midst of isolation. Imagine a product engineered to positively engage consumers while you earn their loyalty at the same time- with no catch.
New Digital Engagement Tool
With industry leading publishers as our partners, we’re introducing consumers to a new way to read and share magazines they love. For our corporate partners, positive brand engagement starts with the first issue and only gets better with time. Tailored for consumer ease and positive corporate branding, eMags Rewards is the first-of-its-kind digital magazine platform that asks nothing of its audience but fosters long-lasting customer relationships. eMagazines Founder and President Andrew Degenholtz has tapped industry veteran Larry Nichter to helm the new division.
“eMags Rewards is poised to revolutionize the way we use and view magazines,” Degenholtz says. “And Larry’s experience building and selling engagement programs is a perfect fit.”
“Our platform provides companies the ability to gift the best digital content available while creating significant positive engagement touchpoints,” according to Nichter, whose career in digital rewards spans more than 20 years and hundreds of millions of dollars in sales. “Smart marketers are realizing that positive engagement will lead to loyal customers, and loyal customers are what successful businesses are made of. We can help.”
Everyone knows that loyalty is earned with trust, and trust is built through positive engagements. eMags Rewards provides professional quality content in the form of a customer-centric gift. Too many times customers click on a rewards link only to be “rewarded” with too many asks- for personal information, for credit card numbers, etc. When your customer receives an eMags Rewards magazine subscription from your company, there’s nothing for them to do except open, enjoy and smile when they think of you.
“This is unlike anything you’ve seen before”
says Nichter, referring to the fact that most other magazine reward programs look for a way to accomplish other sales objectives: not eMags Rewards. It’s a gift.
About eMagazines & eMags Rewards
eMagazines has brought the industry’s most beloved magazines to life on digital and mobile devices for years, preserving brand integrity and streamlining the digital experience for readers. Partnering with publishers large and small, eMagazines ensures quality journalism is available, accessible and vibrant as the demand for digital content rises in the age of COVID-19.
eMags Rewards is a newly formed division of eMagazines that uses the company’s innovative technology and top publisher relationships to offer a branded solution platform with unparalleled positive engagement opportunities.
Stay tuned for more exciting collaborations, partnerships, and rewards-driven innovation.
June 26, 2020
eMagazines and TIME for Kids partner to make digital library accessible, engaging and free.
According to UNESCO, more than 1. 5 billion children have been affected by school closures due to the COVID-19 pandemic. As children and their teachers switched to an exclusively virtual classroom model, TIME for Kids enlisted the help of eMagazines to create a mobile-ready digital version of their library, fully accessible to any teachers and students who need it.
“Prior to COVID-19 we were in the early stages of designing a new experience for Time for Kids with a focus on accessibility, but this situation required an urgent solution to a massive shift in learning and education. In less than 10 days, the team at eMagazines worked hand in hand with our team to ensure we were able to reach children through their teachers, parents and families in a safe, easy to use format that was accessible without an internet connection,” says Matt Stevenson, VP of progress marketing at TIME. “To date we have seen nearly 350,000 families from all over the world registered through the free portal and look forward to continuing our mission to make sure that kids can access fact-based, trustworthy journalism that puts the world into age-appropriate context.”
“The project was a great fit for eMagazines because we specialize in cutting down barriers to online content and delivering beautiful brand experiences while maintaining security,” says eMagazines founder Andrew Degenholtz. The company currently delivers vibrant mobile editions of 150 of the world’s most respected magazine publications that, like TIME, work to produce ethically sourced content and reliable reporting.
eMagazines’ software takes in PDFs and seamlessly reflows them so that kids and teachers can easily read the magazine content on a desktop or a mobile device, which Cal State LA media psychologist Dr. Kaveri Subrahmanyam says is especially important now.
“The main thing is to recognize that a lot of children from low income households and minority-led homes only have access to mobile devices,” according to Dr. Subrahmanyam.
This could mean an unreliable internet connection, so making content available offline goes a long way towards accessibility for many kids. Thanks to eMagazines’ use of progressive web app technology, the digital TIME for Kids library is fully downloadable and doesn’t require an app or complicated sign-in. Once a child or teacher downloads the digital magazine, it’s always with them whether they have an internet connection or not. Each edition in the digital library is also equipped with audio capabilities so students who are either pre-reading age or have special learning challenges can easily access the material.
Dr. Subrahmanyam adds that when publishers “engage children to think deeply and use academic reading strategies,” as TIME for Kids does, it increases the success of learning from digital materials.
For press inquiries, please contact Jessica Gable.