Print Magazine Subscriptions
With companies like Amazon that offer fast delivery options, such as same-day delivery for Amazon Prime members, quick delivery is expected but not always easy to offer.
Little Room for Patience
The Wall Street Journal stated consumers’ expectations for fast deliveries are on the rise.
“In its latest survey of over 1,000 U.S. consumers, supply chain consulting firm AlixPartners LLP found that consumers expect to wait an average of 4.8 days for delivery, down from 5.5 days in 2012. And the share of those who are willing to wait more than five days has declined to 60% from 74% in four years.”
While this study was based on consumer purchases of many different products, the trend also affects the magazine industry. If consumers are increasingly wanting their online orders delivered quickly, it is no question they also want their magazines delivered just as fast.
However, The Wall Street Journal’s article quickly points out that faster delivery options may not be viable for most companies: “…delivering products individually to many consumers’ homes, instead of in batches to retail stores, drives logistics costs up for store operators even as consumers demand to pay less for better service.” Magazine subscribers may want their magazines increasingly sooner, but they will not want to pay the cost for such rapid delivery.
How Publishers Can Keep Up
Publishers tend to have the dilemma of rising demands versus profitability for all those involved. For this, the trending new option is to create digital editions of magazines that can be released quickly for consumers to read on their mobile phones.
From offering a deal to new subscribers that allow them to read an already-released issue digitally if they sign up for a new subscription, to delivering new issues to subscribers right when they are available. Publishers can even offer early delivery before the print release as an exclusive perk.
eMagazines Can Help
Creating digital editions of magazines for mobile phones is easier than ever with eMagazines. We convert a PDF to a beautiful, easy-to-read, mobile-ready version without any change to a publishers’ editorial or production workflow. This reflowed edition gets your subscriber engaged with the content immediately. No need for a login or app download. The interface is intuitive and the content is secure.
Reach out to eMagazines today to ask how we can make the perfect digital edition for you.
Chao, L. (2016, June 13). Online Shoppers Want Delivery Faster, Cheaper, Survey Shows. The Wall Street Journal. Retrieved from https://www.wsj.com/articles/online-shoppers-want-delivery-faster-cheaper-survey-shows-1465851072
