“Right now,” eMags Rewards Founder Larry Nichter says. “People don’t need gimmicks. They need joy. They need authenticity.”
eMags Rewards is radically shifting the rules of the rewards and incentive space, introducing a very basic concept just in time for the holiday gifting season: give your clients or employees what will bring them joy in a time when they need a smile more than anything else.
In a recent Q&A with The Gift Club’s Hadie Perkas, Larry explained the root of this vision and how the company was uniquely poised to meet consumers during the pandemic with confidence and insight.
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Jessica Gable
