Mobile Publishing May Be The Next Step
e-readers are great to combat that pesky glare for users, but going digital for smart devices might be your next move.
Digital Reading Is Trending
While some people may think that digital reading is not as beneficial as print, new numbers have shown that digital reading is helping users who otherwise struggle.
Rachel Edidin writes in her article on Wired that “…adult readers tend to read more and stick with books longer if they’re using an e-reader.” This comes as no surprise since e-readers offer more accessibility than print media does. With easy access no matter where you are, there are many beneficial factors.
However, e-readers themselves can be a pain to deal with, making digital reading on smart devices like your iPhone or iPad even more appealing.
eMagazines Helps The Reflow
Digital reading through platforms like eMagazines offer reflowed layouts with no login necessary. No need to carry around an extra device solely for reading and no more chances you will forget your e-reader and miss out on precious moments.
I know what you are thinking: while this all sounds great, is there really enough content that readers can shift to digital reading and feel the same level of satisfaction that they had with their print media? The answer is not only yes, but also that readers may enjoy digital reading even more so than print.
Reaching Your Audience
A big reason digital readers may get more for their money and have a better experience is the plethora of digital options that already-established magazine brands have created. Risa Becker writes for Folio that not only are magazine brands doing well, but they also are becoming very active in the digital landscape, offering many different types of digital media for their readers to consume. Becker writes, “The focus has become the stories—told in many different formats—as much as the “books” themselves; and, in this new, multi-platform approach, magazine brands have taken on new importance.”
There are so many ways to tell a story and the magazine brands that want to continue to reach readers on all fronts are telling stories across videos, social media, and apps. This is another reason why digital reading has become a very important way for magazine brands to reach readers.
While social media and other apps such as YouTube offer supplements to reading, digital reading through platforms like eMagazines offer a way to read modern, reflowed versions of the traditional magazines that readers have always loved without having to download an app or even log in. The reading process is seamlessly easy. With ease-of-use, there is more time and energy for interacting with favorite magazine brands in every other way available.
This holiday season, readers can use their extra downtime and time off to get back into reading through the easy commitment digital reading offers. Through eMagazines, readers can take their favorite magazine brands with them as they visit their loved ones and be ready to read wherever they may be for the holidays.
Learn more on how eMagazines can help.
Becker, R. (2018, November 9). The Numbers Are In: Magazine Brands Thrive in the Digital Ecosystem – Folio: Retrieved from https://www.foliomag.com/numbers-magazine-brands-thrive-digital-ecosytem/
