Bookworms Shift Towards Digital
Consumers are more concerned about convenience than ever before.
What Has Changed
Gone are the days of searching for individual transactions and one-off purchases. Today, people want to “set it and forget it” when it comes to their product purchases. Because of this, subscription services have become more popular, along with many other internet trends.
Over the past five years, the subscription e-commerce market has exploded—growing by more than 100%. In 2016, the largest online retailers generated more than $2.6 billion, which was up from $57.0 million in 2011 (Columbus, 2018).
Subscription services are appealing because they offer access, experience, and selection. With our services at eMagazines, you can give your subscribers an instantaneous experience.
3 Reasons Readers Love Subscription Services
There are dozens of reasons for readers to love subscription services. However, when it comes to their digital publications, those reasons expand. Here are a few of the benefits digital subscription services offer your readers.
1. Immediate Access
Even if your consumers prefer to read a paper version of their magazines, a digital subscription service allows them to get a head-start on their issues. This is a convenient way for consumers to stay up-to-date on publications. It also allows them to enjoy your services even more.
2. Convenience
Consumers love convenience, and digital subscription services offer them in spades. Instead of making your consumers search for their monthly subscriptions, a service like this allows them to access them automatically.
Gone are the days of your consumers wondering if they have renewed their subscriptions for that month. Instead, an automatic digital subscription service auto-delivers them to your consumers monthly.
3. Better Customer Service
Today, 33% of consumers report that they would switch companies due to a single incident of poor customer service. Because of this, U.S. companies lose an average of $62 billion annually (Help Scout, 2016). As you can see, the cost of poor customer service is high, and it is not one your company should have to pay for.
Adding a digital subscription feature to your lineup allows you to provide better, faster, more streamlined customer service to your consumers. By solving many of their pain points, you can promote consumer loyalty and earn your brand the evangelists it needs to grow.
The Case for a Digital Subscription Service
Digital subscription services are one of many subscription services currently available to customers. By offering increased convenience and simplicity, digital subscription services extend a higher level of usability to your consumers. This allows you as a brand to capture the attention of your readers and keep them coming back for more.
Ready to learn more? Contact eMagazines today to learn more about our reflowed digital editions and instant delivery system.
Bucholtz, C. (2016, May 24). The $62 Billion Customer Service Scared Away [INFOGRAPHIC]. Retrieved March 1, 2019, from https://www.vonage.com/business/perspectives/the-62-billion-customer-service-scared-away-infographic/
Columbus, L. (2018, March 4). The State Of The Subscription Economy, 2018. Retrieved from https://www.forbes.com/sites/louiscolumbus/2018/03/04/the-state-of-the-subscription-economy-2018/#4a62615353ef
Help Scout. (2016). 75 Customer Service Stats and Facts you Can’t Afford to Ignore. Retrieved from https://www.helpscout.com/75-customer-service-facts-quotes-statistics/
Meeker, M. (2018, May 30). Internet Trends Report 2018. Retrieved from https://www.kleinerperkins.com/perspectives/internet-trends-report-2018/
