In today’s rapidly evolving digital world, traditional print magazines are facing new challenges—rising costs and shifting reader preferences, to name a few. Muhlenberg Magazine, the alumni publication for Muhlenberg College, was no exception. Faced with increasing print and mailing costs, the magazine needed a solution that would meet readers’ growing demand for digital content while also reducing expenses.

That’s where eMagazines came in.

By transitioning from a basic, mobile-unfriendly PDF to a fully optimized digital edition, Muhlenberg Magazine was able to achieve a 50% reduction in its print run, cutting costs by nearly a third. The result? Not only did the college save money, but they also offered their alumni a far more engaging, accessible reading experience—one that was optimized for mobile devices and enhanced with interactive features.

The decision to go digital wasn’t just about saving money. Reader feedback played a key role in the transition. A follow-up survey showed that 60% of respondents preferred the digital version of the magazine over print, highlighting the success of the switch to eMagazines.

Want to learn more about how Muhlenberg Magazine made the shift and the key lessons they learned?

Download the full case study and discover how you can reduce costs, boost engagement, and meet the demands of today’s readers.