Capturing Attention
There are so many options these days, grabbing readers’ attention is a key hurdle for publishers.
Too Many Apps
With over 3.8 million apps being offered in the Google Play Store, 2 million apps in the Apple App Store, and growth opportunities like curated ads on social media platforms, the number of options for a mobile device user to choose from and devote attention to can become overwhelming. When a user downloads an app, there is no guarantee that they will become a long-term user. They could abandon or delete the app and never go back.
It is no secret that vying for our attention on the Internet comes with the territory. With this saturated market, it can be difficult to get readers and consumers to choose your content to look at over everything else.
To combat this and help publishers reach as many readers as possible, eMagazines creates digital versions of magazines for readers to easily access. The digital editions can be viewed in the browser of the reader’s choice with no login or app download necessary.
Reflow to Capture Readers
Other digital reading companies may try to persuade publishers to add more to their digital versions of magazines, such as interactive features and entire apps dedicated to the publication. Unfortunately, this can backfire. Users can be reluctant to commit to downloading and consistently using an app on their device. Instead, eMagazines creates a reflowed version of your print magazine that focuses on the simple things that readers look for in magazines: interesting content and a flexible platform.
We deliver focused content to keep your readers engaged in the curated content publishers create. Magazine readers have always sought out relaxation and enjoyment through the pages of their favorite publication, and we help them do just that through hassle-free digital reading.
Contact eMagazines today to learn how we can create focused, simple, and accessible content that your readers will appreciate with every issue they read.
Clement, J. (2020, January 15). App stores: number of apps in leading app stores 2019. Retrieved February 20, 2020, from https://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/
