Sports Illustrated Case Study
Sports Illustrated needed a targeted way to sell print single issues and collectible editions created around landmark sporting events and iconic annuals like the Swimsuit Issue online.
A cookie cutter landing page wouldn’t cut it. We launched the first landing page for the famous Swimsuit Issue in 2020, which included multiple covers that customers could choose from and get instant digital access while they wait for their print copy. In addition to selling single issues, SI wanted to include a subscription upsell.
All of this was done seamlessly using eMagazines landing page system that was designed for magazine publishers. We also connected with their fulfillment agency, CDS to immediately pass orders through.
A one-page express checkout system was extremely important. Many of the single issues and commemoratives sold out when SI targeted specific groups online through social media. A great example of that was with the issue that featured Gonzaga on the cover and included a large feature in the magazine. The issue sold out in 3 days, and of course consumers received instant digital access to that issue.
eMagazines is already speaking to other clients about helping them sell single and special issues online. If you do not have a solution for this please reach out so we can find a way to help! Below is a great quote from Don Stone at SI.
“The team at eMags have quickly become trusted partners to Sports Illustrated as the single-issue order site they’ve built and continue to maintain has become a reliable revenue generator. During the planning, testing, launch, and continuing service, they partnered with multiple areas within SI such as production, consumer marketing, digital, and our fulfillment vendor to create a dependable, automated process that gets our product into the hands of consumers quickly and consistently. Their responsiveness, attention to detail, and overall forward looking approach has been a revenue generating asset to SI. I look forward to maintaining and expanding our partnership with the team at eMags.” Don Stone, Director of Print Production
eMagazines is a design-forward technology and retail platform that enables distribution and discovery of top-notch print magazine content. Our seamless mobile platforms are proven to help publishers retain subscribers and grow revenue.
Our four properties include eMagazines, a technology that effortlessly transforms print products into premium mobile experiences; eMags Digital Newsstand, which sells and delivers digital editions of magazines; ValueMags, which sells print and digital magazine subscriptions; And eMags Studios, which allows publishers to enhance their magazine content through audio integration.
Contact Blake Pollard for more information or to request a free demo.
Published on: May 10, 2021