Print Magazine Subscriptions: Why sending a digital version of your magazine immediately is beneficial

Post by: Hannah Downing

With companies like Amazon that offer fast delivery options, especially the same-day delivery on many items for Amazon Prime members, quick delivery is expected, but is not always easy to offer.

In 2016, the Wall Street Journal published an article about consumers’ rising expectations for fast deliveries. WSJ wrote, “In its latest survey of over 1,000 U.S. consumers, supply chain consulting firm AlixPartners LLP found that consumers expect to wait an average of 4.8 days for delivery, down from 5.5 days in 2012. And the share of those who are willing to wait more than five days has declined to 60% from 74% in four years.” These statistics show how demand for quick and cheap delivery is growing.

While this study was based on consumer purchases of many different products, this trend affects the magazine industry, as well. If consumers are increasingly wanting their online orders delivered quickly and cheaply, then its no question that they also want their magazines delivered just as quickly.

However, the WSJ’s article quickly points out that faster and cheaper delivery options may not be viable for most companies: “…delivering products individually to many consumers’ homes, instead of in batches to retail stores, drives logistics costs up for store operators even as consumers demand to pay less for better service.” Magazine subscribers may want their magazines sooner and sooner, but they won’t want to pay for the cost of quick, early, and personal delivery right to their homes.

How can publishers keep up with these rising demands while still making sure their offers create a profitable, sustainable financial outcome for all those involved? A trending new option is to create digital editions of magazines that can be released quickly for consumers to read on their mobile phone. This can be used in multiple different situations, from offering a deal to new subscribers that allows them to read an already-released issue digitally if they sign up for a new subscription to delivering new issues to subscribers right when they are available. Publishers can even offer early delivery before print releases to subscribers as an exclusive perk, if they so choose.

Creating digital versions of magazines for mobile phones is easier than ever. eMagazines converts a PDF to a beautiful, easy to read mobile ready version without any change to a publishers’ editorial or production workflow. This mobile reflowed reader gets your subscriber engaged with the content immediately. You don’t need to teach them how to use an app or where to click. The interface is intuitive and the content is secure.

Now publishers can create a strategy that is right for them and their customers. The creation of digital versions doesn’t mean that they have to completely move away from print, either. Many consumers prefer the flexibility of having both versions.

Reach out to eMagazines today to ask how we can make the perfect digital version for you.