Magazine Readership Rises on Mobile Subtly Telling Publishers to Listen

The Mobile Craze

Readers are continuing to show publishers that they prefer mobile reading over e-readers, app, and desktop reading.

Navigating The Mobile User Experience

MediaPost explores this trend in a recent post, citing that “Audiences consuming magazine media in print, digital and on the web dipped in August 2018, per the MPA. Mobile web and video magazine audiences continue to climb.”

Readers are shifting more towards mobile, as it offers the most flexible reading experience. Providing readers the ability to read wherever are among the many beneficial features of digital subscriptions.

MediaPost went further in their explanation, writing, “Audiences are increasingly moving from large to small screens: mobile web audiences — unique visitors that visit a site on a mobile device — grew 11.8% this August, compared to August 2017.”

Proving steady growth in the mobile market points to more reasons why publishers should focus on mobile reading—reading on a phone without the use of an app—and how to make their magazines fit this accessible mode.

eMagazines Can Help

At eMagazines, we make the mobile reading experience seamless and comfortable. From reflowed articles that promote ease and beauty in the user experience, to digital versions that require no app or sign-in. With no login necessary, readers only need to click on the link that is sent to their inbox and they will be brought directly to their magazine.

Reading is often spent as a pastime, a relaxing and enjoyable task. As more readers move towards mobile, publishers need to listen and discover ways they can meet readers’ mobile needs and wants.

To learn more about the services eMagazines offers to create a streamlined, crisp, and seamless reading experience, visit our website and explore our blog.


Guaglione, S. (2018, October 12). Magazine Readership Rises On Mobile, Dips In Print. Retrieved from https://www.mediapost.com/publications/article/326474/magazine-readership-rises-on-mobile-dips-in-print.html?edition=111339