Capture The Attention of More Readers With a Digital Subscription Feature
Today, customers are more concerned about convenience than ever before. Gone are the days of searching for individual transactions and one-off purchases. Today, people want to “set it and forget it” when it comes to their product purchases.
Because of this, subscription services have become more popular, along with many other internet trends. Over the past five years, the subscription e-commerce market has exploded – growing by more than 100%. In 2016, the largest online retailers generated more than $2.6 billion, which was up from $57.0 million in 2011.
Subscription services are appealing because they offer access, experience, and selection. With our services, you can give your subscribers an instant experience.
Here’s what you need to know: 3 Reasons Readers Love Subscription Services
There are dozens of reasons for readers to love subscription services. When it comes to their digital publications, though, those reasons
1. Immediate Access
Even if your customers prefer to read a paper version of
Customers love convenience, and digital subscription services offer them in spades. Instead of making your customers search for their monthly subscriptions, a service like this allows them to access them automatically.
Gone are the days of your customers wondering if they’ve renewed their subscriptions for that month. Instead, an automatic digital subscription service auto-delivers them to your customers monthly.
3. Better Customer Service
Today, 33% of customers report that they would switch companies due to a single incident of poor customer service. Because of this, U.S. companies lose an average of $62 billion annually. As you can see, the cost of poor customer service is high, and it’s not one your company should have to pay.
Adding a digital subscription feature to your lineup allows you to provide better, faster, more streamlined customer service to your customers. By solving many of their pain points, you can promote customer loyalty and earn your brand the evangelists it needs to grow.The Case for a Digital Subscription Service
Digital subscription services are one of many subscription services currently available to customers. By offering increased convenience and simplicity, digital subscription services extend a higher level of usability to your customers. This allows you as a brand to capture the attention of your readers and keep them coming back for more.
Ready to learn more? Contact eMagazines today to learn more about our reflowed digital editions and instant delivery system.
Published on: March 1, 2019